The Burrell AI Edge Program — Reach Tim DirectlyGet In Touch
RE/MAX Hall of FameRealtor Since 1979Author of 3 BooksUCLA Law JDNational Speaker
AI Adoption Just Crossed 80%. Only 9% Are Using It Well.
Tim Burrell — RE/MAX Hall of Fame, trial lawyer, and a national speaker who has taught negotiation to thousands of agents — now teaches brokerages how to use AI to negotiate stronger deals and run a better business.
No pitch. No sales team. Tim personally reviews every submission.
82%
of real estate agents now use AI in their business
Source: RPR, February 2026
9%
use it "agentically" — beyond a plain chat window, to actually act on their behalf
Source: Inman Intel, 2025–26 AI Adoption Index
Adoption isn't the advantage anymore. Knowing what the other 91% haven't figured out yet is.
The Problem
Most Firms Have AI Figured Out for One Thing
Writing listing descriptions. 82% of agents already do it — up from 58% just two years ago (Delta Media, Dec 2025). That's the baseline now, not the edge.
The firms pulling ahead aren't using more AI. They're using it on higher-leverage problems.
Here's where the real advantage is showing up:
Qualify leads in minutes, not hours — the single clearest gap between average and top-performing teams
Negotiate stronger deals, with prepared options instead of improvised reactions
Automate the admin work eating 10–20 hours a week
Build marketing optimized for how buyers search in 2026 — including AI search, not just the MLS
Turn all of it into a system that scales past one agent's habits
The Burrell AI Negotiation Method
How Tim Coaches You to Negotiate With AI
The same prepare, rehearse, and debrief model researchers at Harvard's Program on Negotiation use to coach AI-assisted negotiators — adapted for real, high-stakes real estate deals.
Prepare
Counter-offer strategy before you pick up the phone
Multiple-offer comparisons turned into one clear sequence
Walk in with options, not a gut reaction
Rehearse
AI role-play for your toughest objections — commission, price, timing
Escalating difficulty, just like a real negotiation
Practice the pressure before the real conversation, not during it
Negotiate From Data
Comp selection with a defensible rationale, not a guess
Pricing-risk review before you present a number
AI proposes, you decide — always
Handle High-Stakes Deals
Short sale hardship packages structured the way servicers expect
Lender/servicer negotiation prep, drawn from Tim's own book
Fewer rejection cycles, more closed files
Debrief & Sharpen
A structured review after every tough negotiation — what worked, what didn't
Turns one good negotiation into a repeatable playbook
Skills that compound deal after deal, not one-off tips
Limited availability — Tim personally works with only a select number of brokerages per quarter.
Who's Talking
47+ Years of Real Deal-Making
Tim isn't a tech consultant who's never written an offer. He's a working broker who worked his way through law school as a master carpenter, then spent decades running a construction company and closing deals — now applying that same judgment to AI.
RE/MAX Hall of Fame & Lifetime Achievement
Realtor since 1979 — 47+ years across California & North Carolina
Author of Create a Great Deal, Create a Short Sale, and The AI Negotiator
CRS-designated, approved CE instructor
National speaker — 45+ engagements since 2009, including a 1,000-person RE/MAX R4 keynote
Trial lawyer background (UCLA School of Law, JD) — negotiation frameworks AI now amplifies
Where Tim Has Taught
15+ Years Teaching Negotiation Nationally — Now Teaching AI
Long before AI, brokerages and national conventions were bringing Tim in to teach negotiation. In 2026, that same trust extends to AI.
45+
National speaking & CE engagements since 2009
1,000
Agents in the room at his RE/MAX R4 keynote
3/11/26
How AI Improves Your Real Estate Business
RE/MAX CHOICE Office, Fayetteville, NC
2/24/26
Improve Your Negotiating with AI
RE/MAX International National Convention (R4), MGM Grand, Las Vegas NV
3/3/14
The Art of Negotiation — 1,000-person keynote panel
RE/MAX International R4 Convention, Mandalay Bay, Las Vegas
2/10/17
Art of Real Estate Negotiating — Featured Speaker
Council of Residential Specialists (CRS) Sell-A-Bration, Arizona Grand Resort
3/25/14
Short Sales — Best Practices for Selling Distressed Properties
REOMAC Annual Education Summit, JW Marriott, Palm Springs CA
2009–26
Recurring CE certification classes & national webinars
RE/MAX Raleigh, CRS, REOCON, Business Builder Conferences — 45+ engagements total
What Clients Say
5.0★ Rated Across Realtor.com, Zillow & Google
★★★★★ 5.0 — Realtor.com
★★★★★ 5.0 — Zillow (42 reviews)
★★★★★ 4.9 — Google
★★★★★
"Tim was instrumental in negotiating the contract for our home. He is very knowledgeable and goes above and beyond what is expected."
— Ed Heffelfinger, Google
Tim's reply: "We were able to get a price that was $30,000 higher than the last sale of a similar condo, which shows what good negotiating on a good property can do."
★★★★★
"Tim Burrell helped me sell my home in 7 days even with its lack of a back yard. He wrote the book on negotiating, literally. Other agents know him and know that he's good."
— Jason Shaw, Zillow
★★★★★
"We needed a real estate agent experienced in 1031 exchanges, as well as having good knowledge of the locations our properties were in. Tim fulfilled both requirements completely. If we could rate him higher than 5 stars, we would."
— Michael F., Realtor.com
★★★★★
"I had some legal issues with the occupant, but since Tim has a legal background he was able to talk to the lawyer and get that paperwork expedited. If you need to sell a property anywhere in eastern NC, talk to Tim."
— Laurie H., Realtor.com
Questions
Questions Brokers Ask
Isn't this just another AI vendor pitch?
No. Tim isn't selling software or a subscription. He's a working broker who has closed thousands of deals, teaching the same negotiation and transaction judgment he's used for 47+ years — applied to AI tools you likely already have access to.
We already tried AI and it didn't really stick.
That's the norm, not the exception — NAR's own research found that of the 68% of agents using AI, only 17% report a significant business impact. The problem usually isn't the tool, it's that most firms never move past one-off chat prompts into a real system. That gap is exactly what this program closes.
How is this different from the AI tools our brokerage already gives us?
Industry research (Inman Intel) has found that brokerage-issued AI tools often get less use than the tools agents choose for themselves. This program isn't another platform to roll out — it's training your agents to get more out of the tools they're already reaching for.
What happens after I submit the form?
You hear back from Tim personally — not a sales team, not an assistant. He'll ask about your firm size, your team's current AI habits, and your biggest bottlenecks, then tell you plainly whether a workshop, ongoing coaching, or a full partnership fits best — including if the honest answer is "not yet."
Is there any cost or obligation to reach out?
None. It's a genuine conversation. If it's not a fit, you'll still leave with a clearer picture of where your firm stands.
